Geo-Targeting
admin Geo-Targeting is an effective marketing tool that allows you to show ads based on the precise geographic location of users. The targeting principle widely uses contextual advertising networks as well…
What is Geofencing?
Geofencing is a location-based service that triggers actions in the mobile app or other software programs when the device enters a specific location. These actions can be, for example, app…
THE RTB 2.6 VERSION OF THE PROTOCOL ?
On April 12th, the IAB Tech Lab announced the completion of the Open RTB 2.6 draft and reported that the new standard is ready for implementation. This is really good…
Creative banner innovations
Some examples of creative banner innovations in rich media ads for your inspiration are as follows: 1) Virgin Mobile The agency and designers behind Virgin’s new mobile ad used to…
Popular Mobile Ad Sizes
While there are no mobile-specific standard sizes, then there are popular sizes that are applicable. Here are the top five mobile ad sizes to consider. 300*250 pixels Also called a…
Best Mobile Ad Types and Formats
As of early 2021 (according to Statista), there are 4.66 billion active mobile internet users, mobile ad types, and formats. This means that almost 78% of all users are online…
What Are Interstitial Ads?
Interstitial ads are full-screen, interactive ads that cover the user interface of your host site or application. These ads appear in-between content, meaning they are at natural breaks or transition…
Media Buying
Media buying is a process used in paid marketing efforts. The aim is to identify and buy advertising space on channels relevant to the target group at the optimal time…
The Next Big Thing In Programmatic ?
Programmatic advertising is becoming the next big thing. Programmatic marketing became the next big thing, and it was there. It is no longer an option, it’s a necessity. “Programmatic advertising…
Programmatic Advertising: Expectation Vs Reality!
When you go into tech, you probably think that as a programmer, you’ll code all day and that will change the world. Coding is much more than just writing code.In…