2023

What is Google Floc?

Google FLoc replaces traditional third-party cookies with a new system that groups people with similar browsing histories into “cohorts”. Advertisers can then target their ads to these cohorts instead of…

Contextual targeting

Contextual targeting allows you to show ads only on relevant web pages. Focusing on content and keywords, rather than looking for alternatives to third-party cookies. Unlike behavioral targeting, which is…