Impacts of Click Fraud – Ad Injection
admin Ad injection greatly impact of ad injection on publishers’ revenue as third-party applications that inject ads monetize user sessions. However, the damage goes much deeper as it can damage the…
March 2023
How does ad injection work?
Ad injection starts when users install an app or browser extension bundled with ad-injector software. Once the installation process is complete, the software will start injecting advertisements into the user’s…
What is ad injection?
Ad injection is a malicious advertising practice that uses software to inject ads into websites instead of going through the proper advertising channels. It is a type of online advertising…
How is the retention rate calculated?
The calculation of the retention rate is with the number of users that retain over a given period of time. Therefore, it is important to know how many users were…
What is a good retention rate?
Good retention rates can vary depending on the industry, type of business, and specific business goals. In general, a rate of 80% or more is good, but it can vary…
Why is retention rate important?
While attracting new users is extremely important, retaining customers is key to building scalable products, services, and applications. Unlocking efficient customer retention can help businesses grow exponentially while conserving capital.…
What is the Retention rate?
It is the percentage of customers (or users) that a company or app retains over a period of time. With an efficient retention rate calculation, marketers and developers can understand…
Geolocation ads in a DSP
For digital advertisers, the best way to increase the efficiency of mobile advertising campaigns is to use geolocation. Geolocation advertisements in a DSP allude to the hone of focusing on…
What is Mobile Geofencing?
Mobile geofencing may be a location-based promoting method that includes making a virtual boundary, around a particular physical area. When a versatile gadget enters or exits this virtual boundary, it…
Types of geographic segmentation
The types of geographic segmentation are discussed below: Hyper-Local Targeting: Hyper-local focusing could be a promoting methodology that centers to a particular gathering of people in a particular geographic area.…