Geofencing is a location-based service that triggers actions in the mobile app or other software programs when the device enters a specific location. These actions can be, for example, app notifications, text messages, coupons, security alerts, emails, or social media ads. Using radio frequency identification (RFID), Wi-Fi, GPS, or cellular data, geofencing creates a specific area (zone) around a predetermined point on the city map that enters or exits, which triggers the actions specified above.
What is the purpose of geofences?
Geofences are used in many areas of modern life. They are used not only in marketing but also in aviation or in protecting the airspace of strategic infrastructure facilities. Let’s dive into the main features of geofences.
Advertising and Marketing:
Technology allows businesses to promote goods and services to users who are close to the brand.
Geofence advertising helps retail chains by sending special offers to users.
The service provides functionality to notify the warehouse operator that a vehicle has arrived for loading or unloading through the application accordingly.
Collection of data about visitors:
Geolocation allows you to collect information about visitors to the place. For example, the store owner can rate the frequency of customer visits to a particular store and the time spent there.
Smart Home Control:
Once the user is at the location of the geofence, the system can issue commands to the controller to perform specific actions (e.g. turn on the lights or open the garage door).
The technology provides the service because the parents know that the child is leaving the school, playground, or other selected place.
Geofencing allows the app to remind the user what they will do by approaching a certain store.
Basically, with geofencing, managers can control the presence of employees at a workplace, and their arrival and departure times.