GOOGLE MONETIZATION TOOLS
admin Google offers several monetization tools that can be used by content creators to earn revenue from their online content. Here are some of the most popular Google monetization tools: Monetization…
What is Google Floc?
Google FLoc replaces traditional third-party cookies with a new system that groups people with similar browsing histories into “cohorts”. Advertisers can then target their ads to these cohorts instead of…
Zero-Party Data Vs First-Party Data!
Forrester Research was the first to coin the term “zero match data”; that is, data that a customer intentionally and proactively shares with a brand or publisher, including preference center…
Contextual targeting
Contextual targeting allows you to show ads only on relevant web pages. Focusing on content and keywords, rather than looking for alternatives to third-party cookies. Unlike behavioral targeting, which is…
Alternatives To 3rd-Party Cookies
3rd-Party Cookies are small text files that are placed on a user’s computer from a website that is not the one the user is visiting. The third party creates these…
Introduction to Prebid.js
Prebid.js is an open-source solution that allows publishers to quickly implement header bidding on websites and mobile applications. Publishers used to have to hire an extensive technical team to set…
What is Header bidding?
Header bidding is a technique in programmatic advertising that allows publishers to offer their ad inventory to multiple ad exchanges simultaneously before making a call to their ad server. In…
Top 20 matrices in in-app advertising!
The top 20 matrices you need to know about in-app advertising are as follows:- 1. Impressions: Impressions, in the context of in-app advertising, refer to the number of times the…
Impacts of Click Fraud – Ad Injection
Ad injection greatly impact of ad injection on publishers’ revenue as third-party applications that inject ads monetize user sessions. However, the damage goes much deeper as it can damage the…
How does ad injection work?
Ad injection starts when users install an app or browser extension bundled with ad-injector software. Once the installation process is complete, the software will start injecting advertisements into the user’s…